LCD display technology got the better of plasma display technology in the days of their strong rivalry for dominance. While LCD display remains a force to reckon with in display technology, the competition in the market is getting stiffer by the day with new and improved display technologies coming on board.

It has thinner and higher display quality and less energy consumption potential.

Oled And Wearables Posing A Strong Challenge

It is now the turn of LCD to remain afloat in the screen display market with strong competition from new and emerging display technologies that are promising.

It is no longer news that in 2017, OLED display is a better display technology in some respect when compared to the capabilities of LCD display. It has thinner and higher display quality and less energy consumption potential. The likes of major LCD screen manufacturers like Samsung, LG, and Sharp are applying innovations to stay on in the market with an LCD display improvement.

To ask how much longer it will take for the reign of LCD is to ask if there is still a future left of LCD display technology. Obviously, there is much to still expect from LCD development. It’s not going to the archives just yet.

The group plans to manufacture Flexible LCD panels with their technology.

Japan Display Manufactures Flexible LCD Panels To Challenge OLED

For future iPhone’s use, Japan Display, a company comprising the likes of Sony, Toshiba, and Hitachi, the major supplier of screens for Apple phones has unveiled plans to fight it out with OLED panel production. The approach is to stick with LCD display but with improvement on the existing one. The group plans to manufacture Flexible LCD panels with their technology.

With a move to begin the mass production in 2018, the company is working to adopt plastic layers and not the traditional layer of glass. The panel is hoped to be as flexible and bendable as OLED and good enough for smartphone screen manufacture like those on Samsung’s Galaxy Edge collections.

This is strongly a positive for the future of LCD to still be here for long in display technology.

With the move on LCD Display technology, Apple is already looking in the direction of LCD panels with flexibility features.  According to the officials of Japan Display, smartphone manufacturers are set to adopt bendable LCD for their production for some years ahead. Japan Display is also hopeful of selling the product for use in car dashboards and computers.

Increasing Investment From The Chinese Market

With the Chinese government strongly backing the display technology growth in China, the economy of the Chinese is strongly closing up the gap that existed between them and the South Korean market in the manufacture of LCD screens. It is expected that the Chinese market will account for 27% of the global LCD screen production by 2020 from its current 16% production capacity.

Clearly, the future of LCD is still bright even with the emergence of new display technologies like OLED competing strongly. The strategy adopted by Japan display is the right approach to adopt to remain competitive in the LCD display market.

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