Sharp Introduces 4.3-inch Landscape TFT-LCD

New digital display features superior color and image quality
ideal for mobile A/V products

CAMAS, Wash. – As further proof of its leadership in mobile Liquid Crystal Display technology, Sharp Microelectronics of the Americas has introduced a new 4.3-inch amorphous silicon TFT-LCD (Thin Film Transistor Liquid Crystal Display) for next-generation mobile devices. The new digital landscape display (part number LQ043T3DX02) features a 16:9 aspect ratio, 480 x 272 pixel format, and is capable of displaying 16 million colors.  Sharp will demonstrate this panel during the Society for Information Display International Symposium being held in Boston, at its booth, number 2019.

Sharp is offering this display module as a standard part to meet the growing needs of design engineers in North America developing new and emerging mobile products with audio/visual capabilities, such as gaming devices, portable media players and portable DVD players. These new multimedia devices demand a significantly wider range of colors, higher brightness, high contrast, and low power consumption in a landscape orientation. It is also an excellent choice for PDAs, GPS devices, instrumentation and portable medical equipment that require greater on-screen performance.

In the past, OEMs developing mobile A/V products were limited to portrait mode displays; this taxed the ARM microprocessor or DSP to rotate the images into a landscape orientation. The symmetrical viewing cone gives engineers the option of using the display in either landscape or portrait mode. The display comes with a standard TFT interface. Because it is backlit by seven LEDs, the color screen can be continuously dimmed, saving additional power for other functions.

Developed with proprietary Advanced Super View (ASV) technology, the display features a 160-degree (H) x 160-degree (V) viewing cone, so images can be viewed from any angle without color reversal. Its low-reflective black screen - another great advantage of ASV technology - yields higher contrast, good black level uniformity, and a high image quality. ASV technology results in superior display performance that allows the user the flexibility to view highly saturated, crisp graphics, video and still images in a wide range of ambient lighting conditions.

Market analyst firm, iSuppli, predicts that the market for mobile TFT-LCDs will grow to 530 million units in 2007. Sharp’s new 4.3-inch landscape display joins a broad lineup of mobile displays, including a 3.6-inch digital landscape display, and positions Sharp to provide high-quality displays to this highly competitive market segment.

“Feature-rich mobile devices must be capable of displaying images in either portrait or landscape mode to accommodate the various uses of an application. Because of this, there is a growing need among portable product designers to incorporate high-quality displays with wide viewing cones and 16:9 aspect ratio into products,"" said Dave Hagan, Product Marketing Manager for the Display Business Unit at Sharp Microelectronics of the Americas. “As an industry leader in display technology, Sharp’s new landscape display offers design engineers the optimum choice for superior performance and power efficiency in a standard-size module.”

The display integrates with Sharp’s line of BlueStreakTM Microcontrollers and System-on-Chip devices, and fits well within full system solutions from Sharp that also include Flash memory, imagers and optoelectronics.

LQ043T3DX02 Specifications
LCD Type:  A-Si TFT-LCD
Screen size:  4.3-inch
Panel Mode:  Transmissive
Pixel Format:  480(H) x RGB x 272(V) pixels
Pixel Pitch:  0.198(H) x 0.198(V) mm
Active Area:  95.04(H) x 53.856(V) mm
Display Mode:  Normally black
Number of Colors: 16 million colors
Outline Dimension: 105.5 mm (W) x 67.2 mm (H) x 3.95 mm (D)
Brightness:  165 cd/m2 (7 LED, 18mA)
NTSC Ratio:  48 percent
Viewing angle:  160 degrees from right and left, up and down
Contrast Ratio: 400:1

Availability
The LQ043T3DX02 will be in production from June 2005.

About Sharp Microelectronics of the Americas
Sharp Microelectronics of the Americas, Camas, Washington, is a U.S.-based company and a division of Sharp Electronics Corporation, which is a subsidiary of Sharp Corporation, Osaka, Japan. Sharp is a worldwide developer of core digital technologies that are playing an integral role in shaping the next generation of electronic products for consumer and business needs. Sharp Microelectronics of the Americas offers breakthrough memory, LCD, optoelectronics, CCD, RF/IR, microcomputer and system-on-chip components, along with packaging and integration skills that help design engineers throughout North and South America bring their ambitious ideas to market. Sharp Microelectronics of the Americas is dedicated to improving people’s lives through the use of advanced technology and a commitment to innovation, quality, value and design. For more information, call 1-800-642-0261 or visit www.sharpsma.com.

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Media Contact:
Marion Margiotta
Young & Roehr Group
503.222.0626 ext. 715
mmargiotta@young-roehr.com