logo

logo      home Home      link About Us      link Jobs     
Products System Solutions Support Where to Buy Press
   Sharp Microelectronics of the Americas > Product Groups > LCDs > LCD Reference Information > Flat Panel Technologies > TFT Developments > Advanced Super View Technology
Skip Navigation Links.

Advanced Super View Technology


Billion Color Panel — One of the evolutionary features of the Advanced Super View panel is its ability to display 10 bits of data per red, blue, and green sub-pixel. This results in a panel that can reproduce over 1 billion colors. Most LCD panels currently available have only 8-bit/primary display capability and some have only 6-bit/primary drivers.

Anti-Glare/Anti-Reflection (AGAR) — Reflection and glare are the bane of every computer display. A display that looks great in a dark room can become almost illegible in normal office lighting because the ambient light reflects from the screen and compromises the contrast ratio. AGAR is a screen coating which forms a quarter-wavelength filter. Incident light is reflected back from front and rear surfaces 180° out of phase, thus canceling reflection rather diffusing it as others do. A diffusion coating also diffuses the image created by the LCD whereas AGAR permits light to pass through uncorrupted. The result is an image with blacker blacks.

Ultra-wide Viewing Angles for Crystal Clear Images from Any Direction

This specification has been one of the major shortcomings of an LCD monitor when compared with a CRT monitor. The viewing angle of a CRT approaches 180° (colors and brightness remain the same as directly on axis). Different technologies have been used to improve the off-axis visibility of LCD displays but they typically compromised the video response time. The Advanced Super View panel is the first to achieve wide viewing angles (170° both horizontal and vertical) without chroma shift and still provide rise and fall times necessary to display moving images. The Advanced Super View LCD is an advanced LCD module for use in monitors and TVs that utilizes technology, developed by Sharp, that give a full 170° viewing angle from all directions. The latest generations TV panels have a response time approaching 15ms with a contrast ratio of 800:1 using OS Drive technology.

Fast-moving video is sharp and clear with minimal afterimages

Combined with the improvement in the speed of change in the liquid crystal molecules, Sharp uses a specially designed cell structure to achieve very fast responses — almost twice as fast as previous panels. Even for fast-moving video, the Advanced Super View LCD gives a clear image display with minimal afterimages.

Response Time Comparison

Comparison with Competing Technologies

Several competing technologies have been developed to address the issue of viewing angles. These include:

  • PVA -- Patterned Vertical Alignment
  • IPS or S-IPS -- In-Plane Switching or Super In-Plane Switching
  • MVA -- Multi-domain Vertical Alignment

    ©2009 Sharp Electronics Corporation. All rights reserved.